Contrary to popular belief, the war on smoking has not been won. Much of the progress against smoking came in the 1970s to 1990s with unfunded grassroots activism. The very forces that should have been in the vanguard of efforts to end the smoking pandemic – medical and public health associations, pharmaceutical companies, universities, the mass media, and sports, cultural, and political leaders–have not matched their rhetoric with actions. Even today they remain reluctant to bite the hand that feeds them. Both the tobacco industry and the tobacco control industry do now have one credo in common: The most addictive thing about tobacco is money.